Making Good: Small Business Podcast
Want to make money, do something you love, AND make the world a better place? You're in the right place. Making Good is the podcast for small business owners who want to make a big impact. This podcast is about two things: building a strong small business, and using it as a tool for good. We cover topics like marketing, business philanthropy, finding community, doing purpose-driven work, mindset - and everything in between. If you have (or want) a small business and life that make a difference, this podcast is for you. I'm your host, Lauren Tilden, ex-corporate marketer turned maker and shop owner. I'm so glad you're here.
Episodes
318 episodes
What’s Really Holding You Back ('The Mountain Is You' by Brianna Wiest | Book Club | 305)
In this Book Club episode, we're discussing The Mountain Is You by Brianna Wiest. We explore self-sabotage, emotional intelligence, and what it really takes to change. From micro shifts to future self visualization, this episode is full of insi...
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58:32
The One Thing That Could Change Everything
GET YOUR FREE TICKET: https://makinggoodpodcast.com/summitThis episode is a little different—because I’m shining the spotlight on something I created just for you: the One Thin...
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7:06
This Tool Can Transform Your Content Chaos with Colie James | 304
Feel like your content marketing is pure chaos? In this episode, I chat with systems strategist Colie James about how one tool can bring calm, clarity, and serious efficiency to your content workflow. We talk about organizing your ideas, repurp...
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50:24
Why I’m in a Funk (And How I’m Climbing Out of It) | 303
In this solo episode, I share an unfiltered look at a tough season I’ve been in—a long-lasting funk that’s affected my work, energy, and mindset. I open up about what led to it, how I’m moving through it, and the habits and changes that are sta...
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28:39
7 Principles for an Oversubscribed Business (Oversubscribed by Daniel Priestley | Book Club | 302)
In this Book Club episode, Charelle Griffith and I dive into Oversubscribed by Daniel Priestley—well, two versions of it! We talk about building demand, the power of signals, and what it takes to create offers people line up for. If yo...
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1:03:15
A Real-World Guide to Inclusive Marketing with Kate Wolff | 301
Let's talk inclusive marketing! Kate Wolff, founder of Lupine Creative and co-founder of Do the WeRQ and LumiTerra, shares how she’s building impact-driven businesses through inclusive marketing, queer representation, and sustainability. We tal...
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59:19
Building a Better Future, One Small Choice at a Time with Andy Hunter | 300
To celebrate episode 300, I’m joined by Andy Hunter, founder of Bookshop.org—a mission-driven alternative to Amazon that’s sent over $35M back to independent bookstores. We talk about building ethical businesses, grassroots marketing, and why e...
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53:41
Business Can Be Chill ('Chill & Prosper' by Denise Duffield-Thomas | Book Club | 299)
Perfectionism, burnout, and endless hustle—what if you could leave all of that behind and still build the business of your dreams? That’s what we’re exploring in this month’s Book Club episode. In this Book Club episode, we discuss Chill &a...
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1:17:42
Pinterest 101: A Practical Step-by-Step Guide for Small Business Owners with Heather Farris | 298
ALERT! This episode is seriously valuable (like in a we-could-charge-for-this kind of way.) Get a pen and paper out and take notes!One of the best ways to get more eyeballs on your business is to be where people are already lookin...
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1:03:56
How to Actually Get Stuff Done (Even If You Struggle With Follow-Through)
This episode is all about getting things done—for real. I share my simple, powerful approach to productivity that helps you follow through without burning out. Whether you're overwhelmed, stuck, or just tired of procrastinating, you’ll...
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24:25
Impact + Profit: Your Business Can Do Both with Brian Thompson
How do you build a business that reflects your values, serves your community, and supports the life you actually want to live? That’s the heart of this conversation with Brian Thompson, a financial planner and founder of Brian Thompson Financia...
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59:54
The Anti-Overwhelm Guide to Marketing
Feeling overwhelmed by your marketing? This episode is your calm, clear roadmap to doing less—and making more impact.If you're overwhelmed, you’re not alone in feeling it. In this solo episode, I’m walking you through a gentle but strate...
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16:21
Rethinking Business Strategy (‘This Is Strategy’ by Seth Godin | Book Club)
In this Book Club episode, we discuss Seth Godin’s This Is Strategy, a nontraditional (and very bitty!) book with 297 mini-lessons on business and planning. We explore big themes like systems, games, time, and empathy—and how they shap...
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52:26
ADHD-Friendly Prioritization, the Dopamine Dial, and Consistency with Skye Waterson
ATTENTION FELLOW ADHD BIZ OWNERS! This one is for you.ADHD coach and founder of Unconventional Organisation, Skye Waterson, joins me to talk about navigating business with ADHD. We dig into the real-life struggles—overwhelm, inconsistenc...
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54:59
5 Things I’m Doing Differently This Quarter (And How You Can Too)
In this episode, I’m getting real about what’s actually working for me right now—and what’s not. The truth? My priorities have shifted, and it’s time my business strategy did too. I’m sharing five key things I’m doing differently this ...
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18:38
Simple Design Fixes That Level Up Your Business with Stacy Aguilar
If you’ve ever felt stuck or unsure about your branding, this episode is for you. I’m joined by brand and web designer Stacy Aguilar, who shares how to make your design not just beautiful—but effective. We’re talking about common mista...
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50:47
Funnelizing: The Key to Making Sales from Your Strategy
If your marketing feels like it’s going nowhere, it’s probably because you don’t have a clear strategy to move people from discovery to sale. That’s where the magic of a marketing funnel comes in. In this episode, I’m breaking down how to creat...
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19:42
Real Self-Care [Making Good Book Club]
In this episode of Making Good Book Club, Charelle and I dive into Real Self-Care by Dr. Pooja Lakshmin. We explore the difference between faux and real self-care, why setting boundaries is hard but necessary, and how true self-care is about re...
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56:28
A Super Honest Take on Mindset, Mistakes, and Marketing with Leah Yard
“ The interesting thing is that usually, the thing that you are most nervous about sharing is the thing that people will connect with most.”- Leah YardLeah Yard’s story is anything but typical. From growing up on a li...
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1:00:09
The Secrets of Creating an Unforgettable Brand with Drewe and Kate
Branding isn’t just about a pretty logo—it’s about telling a story, creating an experience, and making a real connection.In this episode, I sit down with Drewe & Kate, the creative duo behind Drewe & Kate Brandin...
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1:00:40
The 3-Part Marketing Strategy Every Business Needs
Marketing doesn’t have to be complicated—it just needs a clear strategy. In this episode, I break down the 3 essential jobs of marketing that every business needs to focus on: getting visible, building relationships, and making ...
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7:16
'The Personal MBA' [Making Good Book Club]
If you want a crash course in business without the six-figure MBA price tag, this episode is for you! In this Making Good Book Club episode, we dive into The Personal MBA by Josh Kaufman—a powerful guide that distills essentia...
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53:07
The Friendship Desert + Navigating Loneliness with Author Kat Vellos
Do you struggle with making or holding onto friendships as an adult and small business owner?Kat Vellos, author of We Should Get Together, joins Making Good to discuss the challenges and solutions around making and keeping frien...
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52:05
I Spent a Month in Europe with My Family (How, Why, All the Deets!)
I took my business (and my family!) on the road for a month in Spain and Portugal, and wow—what an experience. In this episode, I share what we did, what I learned, and why this trip shifted everything for me. If you’ve ever dreamed of a more a...
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19:09