Making Good: Small Business Podcast
Want to make money, do something you love, AND make the world a better place? You're in the right place. Making Good is the podcast for small business owners who want to make a big impact. This podcast is about two things: building a strong small business, and using it as a tool for good. We cover topics like marketing, business philanthropy, finding community, doing purpose-driven work, mindset - and everything in between. If you have (or want) a small business and life that make a difference, this podcast is for you. I'm your host, Lauren Tilden, ex-corporate marketer turned maker and shop owner. I'm so glad you're here.
Episodes
309 episodes
How to Actually Get Stuff Done (Even If You Struggle With Follow-Through)
This episode is all about getting things done—for real. I share my simple, powerful approach to productivity that helps you follow through without burning out. Whether you're overwhelmed, stuck, or just tired of procrastinating, you’ll...
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24:20
Impact + Profit: Your Business Can Do Both with Brian Thompson
How do you build a business that reflects your values, serves your community, and supports the life you actually want to live? That’s the heart of this conversation with Brian Thompson, a financial planner and founder of Brian Thompson Financia...
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59:50
The Anti-Overwhelm Guide to Marketing
Feeling overwhelmed by your marketing? This episode is your calm, clear roadmap to doing less—and making more impact.If you're overwhelmed, you’re not alone in feeling it. In this solo episode, I’m walking you through a gentle but strate...
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15:04
Rethinking Business Strategy (‘This Is Strategy’ by Seth Godin | Book Club)
In this Book Club episode, we discuss Seth Godin’s This Is Strategy, a nontraditional (and very bitty!) book with 297 mini-lessons on business and planning. We explore big themes like systems, games, time, and empathy—and how they shap...
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52:21
ADHD-Friendly Prioritization, the Dopamine Dial, and Consistency with Skye Waterson
ATTENTION FELLOW ADHD BIZ OWNERS! This one is for you.ADHD coach and founder of Unconventional Organisation, Skye Waterson, joins me to talk about navigating business with ADHD. We dig into the real-life struggles—overwhelm, inconsistenc...
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54:54
5 Things I’m Doing Differently This Quarter (And How You Can Too)
In this episode, I’m getting real about what’s actually working for me right now—and what’s not. The truth? My priorities have shifted, and it’s time my business strategy did too. I’m sharing five key things I’m doing differently this ...
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17:20
Simple Design Fixes That Level Up Your Business with Stacy Aguilar
If you’ve ever felt stuck or unsure about your branding, this episode is for you. I’m joined by brand and web designer Stacy Aguilar, who shares how to make your design not just beautiful—but effective. We’re talking about common mista...
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50:42
Funnelizing: The Key to Making Sales from Your Strategy
If your marketing feels like it’s going nowhere, it’s probably because you don’t have a clear strategy to move people from discovery to sale. That’s where the magic of a marketing funnel comes in. In this episode, I’m breaking down how to creat...
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18:25
Real Self-Care [Making Good Book Club]
In this episode of Making Good Book Club, Charelle and I dive into Real Self-Care by Dr. Pooja Lakshmin. We explore the difference between faux and real self-care, why setting boundaries is hard but necessary, and how true self-care is about re...
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56:23
A Super Honest Take on Mindset, Mistakes, and Marketing with Leah Yard
“ The interesting thing is that usually, the thing that you are most nervous about sharing is the thing that people will connect with most.”- Leah YardLeah Yard’s story is anything but typical. From growing up on a li...
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1:00:04
The Secrets of Creating an Unforgettable Brand with Drewe and Kate
Branding isn’t just about a pretty logo—it’s about telling a story, creating an experience, and making a real connection.In this episode, I sit down with Drewe & Kate, the creative duo behind Drewe & Kate Brandin...
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1:00:36
The 3-Part Marketing Strategy Every Business Needs
Marketing doesn’t have to be complicated—it just needs a clear strategy. In this episode, I break down the 3 essential jobs of marketing that every business needs to focus on: getting visible, building relationships, and making ...
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5:59
'The Personal MBA' [Making Good Book Club]
If you want a crash course in business without the six-figure MBA price tag, this episode is for you! In this Making Good Book Club episode, we dive into The Personal MBA by Josh Kaufman—a powerful guide that distills essentia...
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53:02
The Friendship Desert + Navigating Loneliness with Author Kat Vellos
Do you struggle with making or holding onto friendships as an adult and small business owner?Kat Vellos, author of We Should Get Together, joins Making Good to discuss the challenges and solutions around making and keeping frien...
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52:00
I Spent a Month in Europe with My Family (How, Why, All the Deets!)
I took my business (and my family!) on the road for a month in Spain and Portugal, and wow—what an experience. In this episode, I share what we did, what I learned, and why this trip shifted everything for me. If you’ve ever dreamed of a more a...
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17:51
The ROI of Kindness with Tara May
My guest today has spent her career driving innovation and leading with kindness. Tara is the CEO of Aspiritech, a leading QA testing company that provides meaningful employment opportunities for individuals on the autism spectrum.
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43:53
The Beginner's Guide to Launching
All the training, resources, templates, swipe files, content calendars AND MORE you need for an effective launch: check out Launch Week.In this episode of Making ...
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20:18
Four Thousand Weeks (Making Good Book Club)
In this episode of Making Good Book Club, Charelle and I chat about Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman. Spoiler alert: it’s not your typical productivity book. Instead of a list of time-saving hacks, Bu...
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50:30
Building a Business That Fits Your Life with Valerie Feghali
In this episode, I chat with Valerie Feghali, the content creator and visionary behind Wellness Vault who has made some big shifts in her own business in order to design it. Valerie shares her unique five-step process to reverse-engineer a busi...
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40:20
Your 2025 Visibility Plan with Publicist Christina Lenkowski
Podcast publicity expert Christina Lenkowski joins me to share how podcast guesting can grow your business. We talk about why earned media builds trust, how to create a 2025 visibility plan, and her formula for writing pitches that land podcast...
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55:54
10X is Easier Than 2x [Making Good Book Club]
This month’s Making Good Book Club explores 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy. Lauren and Charelle share their takeaways on achieving exponential growth by focusing on fewer, high-impact strategies a...
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56:22
How Small Businesses Can Drive Social Change with Takema Robinson
In this episode, I talk with Takema Robinson, CEO of Converge, about how small businesses can create a big impact. From leveraging local business councils to aligning profits with purpose, this conversation is packed with actionable advice for ...
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37:55
Best Year Ever: A Step-by-Step Planning Guide for 2025
Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo! Brevo is offering a special deal for Making Good listeners. Click to learn ...
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24:30
Your Step-by-Step Guide to a Year in Review
Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo! Brevo is offering a special deal for Making Good listeners. Click to learn ...
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19:57
Growth, Equity + The Net Divide with Nakeia Drummond of NLD Strategic and She's Well Networked
For this episode, I had the honor of sitting down with Nakeia Drummond, social entrepreneur and founder of both She’s WELL Networked and NLD Strategic. Nakeia shares her inspiring journey of building an ecosystem that uplifts and empowers Black...
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53:33