Making Good: Small Business Marketing Podcast
Making Good helps you do better marketing so you can make a bigger impact. If you’re a small business owner, you’re ALREADY making an impact. I’m here to help you supercharge that impact using the power of great marketing, because the more effective marketing you do, the better your business results will be, and the bigger impact you'll be able to make. Want to make money, do something you love, AND make the world a better place? You're in the right place.
Episodes
330 episodes
The Planning Queen on 2026: This is the Framework That Changes Everything | 317
NEXT EPISODE→ It’s Time to Pay Yourself | Book Club | ‘Profit First’ by Mike Michalowicz | 109SHOW NOTES→
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54:38
You're Learning Too Much (And It's Holding You Back) | Book Club | 'Lean Learning' by Pat Flynn | 316
It's time to stop the overconsumption of information, and start DOING.In this Book Club episode, we’re talking about Lean Learning by Pat Flynn. This book is all about how to learn less, do more, and actually make progress in yo...
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52:55
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5 Business Mistakes I've Made (So You Don't Have To) | 315
I've been running my business since 2017, and I've made some serious mistakes along the way. Some cost me money. Some cost me time. And one nearly cost me my entire business.Today I'm taking off the rose-colored glasses and sharing 5 mis...
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14:21
What I Did to Break Through Burnout | 314
The morning person who couldn't get out of bed. The podcast host who dreaded recording. The marketing lover who felt... nothing. After months of denying my burnout, I finally faced it – and what happened next changed everything. In this vulnera...
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15:12
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I Spent 2 Days With 2,400 Small Business Owners. Here’s what I learned. | 313
This episode might completely change how you think about growing your business. I just spent two days surrounded by 2,400 small business owners at what's possibly the largest gathering of entrepreneurs in the world, and I walked away with pages...
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17:10
3 Top Small Business Owners on Marketing, Growth, and Making an Impact | 312
Fair warning: you're probably going to want to take notes. I sat down with three entrepreneurs who've built wildly successful businesses using completely different approaches—from TikTok and marketing funnels to community engagement and literal...
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1:18:54
How to Play the Long Game | Book Club | 'The Long Game' by Dorie Clark | 311
Is your calendar full, but your progress feels... stuck? In this Book Club pick, The Long Game, Dorie Clark teaches us how to create white space, focus on what matters, and build a business that lasts. Tune in for real talk on saying n...
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1:01:51
The 3 Biggest Drivers of My Email List Growth | 310
BUCKLE UP! Scratchy voice and all, in this episode, I get a little vulnerable and strategic by pulling back the curtain on my own email marketing data. I share why email still holds a special place in my heart (even when my voice is sc...
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23:40
Best. Q4. Ever. Here's how to plan it. | 309
⚡️ Get 90 Days of Magic (with special podcast discount) here. Picture this: You sit down with the best intentions. You write down some goals. M...
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26:26
Feeling Stuck? Try a “Tiny Experiment” | Book Club | 'Tiny Experiments' by Anne-Laure Le Cunff | 308
Feeling stuck, burnt out, or over it with hustle culture? In this episode, we explore Tiny Experiments by Anne-Laure Le Cunff—a radically refreshing approach to productivity. Learn how to use curiosity, reflection, and small challenges...
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59:36
How to Design Your Life (and Business) | Book Club | 'Designing Your Life' by Bill Burnett and Dave Evans | 307
In this episode, Charelle and I share how Designing Your Life reframed career and lifestyle goals through design thinking, energy mapping, and creative experimentation. Learn how to map your values, draft multiple life options, and mov...
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53:42
10 Easy Marketing Wins You Can Use Right Now | 306
Feeling overwhelmed by marketing? In this episode, I share 10 real and practical ways to make marketing easier—especially when you're short on time or energy. From foundations to AI tools and everything in between, let’s simplify your strategy ...
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19:15
What’s Really Holding You Back | Book Club | 'The Mountain Is You' by Brianna Wiest | 305
In this Book Club episode, we're discussing The Mountain Is You by Brianna Wiest. We explore self-sabotage, emotional intelligence, and what it really takes to change. From micro shifts to future self visualization, this episode is full of insi...
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57:14
The One Thing That Could Change Everything
GET YOUR FREE TICKET: https://makinggoodpodcast.com/summitThis episode is a little different—because I’m shining the spotlight on something I created just for you: the One Thin...
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7:06
This Tool Can Transform Your Content Chaos with Colie James | 304
Feel like your content marketing is pure chaos? In this episode, I chat with systems strategist Colie James about how one tool can bring calm, clarity, and serious efficiency to your content workflow. We talk about organizing your ideas, repurp...
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49:06
Why I’m in a Funk (And How I’m Climbing Out of It) | 303
In this solo episode, I share an unfiltered look at a tough season I’ve been in—a long-lasting funk that’s affected my work, energy, and mindset. I open up about what led to it, how I’m moving through it, and the habits and changes that are sta...
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27:21
7 Principles for an Oversubscribed Business | Book Club | 'Oversubscribed' by Daniel Priestley | 302
In this Book Club episode, Charelle Griffith and I dive into Oversubscribed by Daniel Priestley—well, two versions of it! We talk about building demand, the power of signals, and what it takes to create offers people line up for. If yo...
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1:01:57
A Real-World Guide to Inclusive Marketing with Kate Wolff | 301
Let's talk inclusive marketing! Kate Wolff, founder of Lupine Creative and co-founder of Do the WeRQ and LumiTerra, shares how she’s building impact-driven businesses through inclusive marketing, queer representation, and sustainability. We tal...
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58:01
Building a Better Future, One Small Choice at a Time with Andy Hunter | 300
To celebrate episode 300, I’m joined by Andy Hunter, founder of Bookshop.org—a mission-driven alternative to Amazon that’s sent over $35M back to independent bookstores. We talk about building ethical businesses, grassroots marketing, and why e...
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52:23
Business Can Be Chill | Book Club | 'Chill & Prosper' by Denise Duffield-Thomas | 299
Perfectionism, burnout, and endless hustle—what if you could leave all of that behind and still build the business of your dreams? That’s what we’re exploring in this month’s Book Club episode. In this Book Club episode, we discuss Chill &a...
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1:16:25
Pinterest 101: A Practical Step-by-Step Guide for Small Business Owners with Heather Farris | 298
ALERT! This episode is seriously valuable (like in a we-could-charge-for-this kind of way.) Get a pen and paper out and take notes!One of the best ways to get more eyeballs on your business is to be where people are already lookin...
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1:02:39
How to Actually Get Stuff Done (Even If You Struggle With Follow-Through | 297
This episode is all about getting things done—for real. I share my simple, powerful approach to productivity that helps you follow through without burning out. Whether you're overwhelmed, stuck, or just tired of procrastinating, you’ll...
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23:07
Impact + Profit: Your Business Can Do Both with Brian Thompson | 296
How do you build a business that reflects your values, serves your community, and supports the life you actually want to live? That’s the heart of this conversation with Brian Thompson, a financial planner and founder of Brian Thompson Financia...
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58:37
The Anti-Overwhelm Guide to Marketing | 295
Feeling overwhelmed by your marketing? This episode is your calm, clear roadmap to doing less—and making more impact.If you're overwhelmed, you’re not alone in feeling it. In this solo episode, I’m walking you through a gentle but strate...
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15:04
Rethinking Business Strategy | Book Club | ‘This Is Strategy’ by Seth Godin | 294
In this Book Club episode, we discuss Seth Godin’s This Is Strategy, a nontraditional (and very bitty!) book with 297 mini-lessons on business and planning. We explore big themes like systems, games, time, and empathy—and how they shap...
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51:08