Making Good: Small Business Podcast

Rethinking Business Strategy (‘This Is Strategy’ by Seth Godin | Book Club)

Lauren Tilden

In this Book Club episode, we discuss Seth Godin’s This Is Strategy, a nontraditional (and very bitty!) book with 297 mini-lessons on business and planning. We explore big themes like systems, games, time, and empathy—and how they shape strategy. It’s a deep dive into what strategy actually means, with insights for marketers, business owners, and anyone navigating the ups and downs of entrepreneurship.

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